Bobbi Makeda

Ways to Work With KEYDAH

Four
pathways

Four ways to hire the studio. Each engagement is scoped to the business in front of us, and depth and investment are set after we understand what you’re working with.

Service 01

Marketing Diagnostic + Strategy

Understand what’s happening and what should happen next.

Starting at $1,750

  • Marketing Ecosystem Audit
  • Audience + Customer Analysis
  • Competitive Landscape Analysis
  • Positioning Review
  • Channel Analysis
  • Customer Journey Review
  • Measurement + Tracking Review
  • Strategic Recommendations
  • Prioritized Action Plan

Scope

For businesses that need clarity before investing more time or money into marketing. KEYDAH evaluates the current marketing ecosystem, identifies gaps and opportunities, and develops a prioritized strategic direction.

Start With Strategy

Service 02

Strategy + System Build

Turn the strategy into a marketing system your business can actually use.

Starting at $4,000

  • Everything in the Marketing Diagnostic + Strategy
  • Custom Marketing System Design
  • Marketing Strategy + Priorities
  • Audience + Positioning Strategy
  • Messaging Strategy
  • Recommended Channels
  • Customer Journey Strategy
  • Paid Media Strategy, where relevant
  • Creative Direction
  • Measurement Framework + KPIs
  • Technology + Software Recommendations, where relevant
  • Appropriate Uses of AI + Automation, where relevant
  • Human Responsibilities + Decision-Making
  • Implementation Roadmap
  • Guided Implementation Support
  • Team / Partner Handoff

Scope

For businesses ready to move from recommendations into infrastructure. KEYDAH builds a customized marketing system that defines the strategy, priorities, channels, customer journey, measurement, responsibilities and implementation path. Technology, software, AI and automation are evaluated only where they meaningfully support the business based on its needs, resources, budget and capabilities — never added simply because they are available. KEYDAH helps put the core pieces in place, supports implementation and creates a structured handoff so your team or chosen partners can understand, own and increasingly operate the system, with Strategic Counsel available when focused guidance is useful.

Build the System

Service 03

Strategic Counsel

Have a specific marketing question you want an experienced strategist's perspective on?

$200/hour

  • Figure out why a specific campaign isn't performing
  • Get a second opinion on a specific marketing decision
  • Get guidance after a KEYDAH engagement

Scope

Strategic Counsel is for focused questions with a clearly defined issue to discuss. You bring the question and the relevant context, and we work through it together. If you need KEYDAH to investigate what's happening across your marketing or determine what your strategy should be, start with Marketing Diagnostic + Strategy instead.

Start With Counsel

Service 04 / ChatGPT Ads Strategy + Pilot

A new ad
channel is
opening.

KEYDAH helps businesses determine whether ChatGPT Ads are strategically appropriate, define the role the channel should play and build a disciplined first campaign around real business and customer objectives.

The Founding Pilot combines audience, offer, message, landing experience, conversion, budget and measurement strategy with campaign setup, launch and early evaluation — then helps the client understand how to manage the channel intelligently going forward.

  • 01Strategic fit + objective definition
  • 02Audience + customer strategy
  • 03Offer + messaging strategy
  • 04Landing + conversion strategy
  • 05Budget + measurement strategy
  • 06Campaign setup + launch
  • 07Early performance evaluation
  • 08Channel management guidance
Explore ChatGPT Ads

FAQ

How this
works.

Does KEYDAH manage my marketing for me?

KEYDAH is not a traditional full-service marketing agency. We build the strategy and system, help put the core pieces in place, and make sure the people responsible for execution understand what they are doing, why they are doing it and what they should be measuring.

If you already have an internal team or outside partners, KEYDAH can work with them during implementation. If additional execution support is needed, we can help determine what resources are required and provide strategic oversight as a separately scoped engagement.

Investment

Strategy is
an investment.
Clarity should
come first.

KEYDAH engagements are scoped around the business, objective and complexity of the work. Starting investments are published so you can determine whether we’re aligned before beginning a conversation.

Marketing Diagnostic + Strategy

Starting at $1,750

Strategy + System Build

Starting at $4,000

Strategic Counsel

$200/hour

ChatGPT Ads Founding Pilot

$500/month + ad spend

Limited founding rate for early clients.

Start a Conversation