Marketing Strategist

Creativity
× Strategy
× Data

BobbiMakeda

Bobbi Makeda standing in front of a colorful street mural

Big ideas are easy. Building a strategy that makes them work is the interesting part.

I’m Bobbi Makeda, a marketing strategist with 13+ years of experience across agencies, in-house teams, entrepreneurship and consulting. I’ve worked across industries, roles and sides of the business, but the thing that has always interested me most is figuring out why people choose what they choose and what makes an idea actually connect.

Signal
Read

The Working Method

Ideas
meet
evidence

Good marketing needs both instinct and evidence.

Research, audience behavior and performance data tell us where the opportunities are. Creative thinking determines what we do with them.

CreativityStrategyData

Client Love

The work speaks.
So do the people I’ve worked with.

13+ years across agencies, brands and businesses. Still asking the same question: what’s the strategy?

We have been working with Bobbi for over four years and she is absolutely amazing in the marketing arena! She is definitely a team player and motivator. She is trustworthy, efficient, very knowledgeable in her field, and always in tune with current updates. Bobbi creates personalized marketing campaign plans and strategies to improve business performance. Our ad campaigns continue to improve thanks to Bobbi! We highly recommend her to any business that wants to connect to the right audience and elevate brand awareness which will inevitably lead to growth.
Black Don't Crack, CA
Bobbi has helped me become more confident with social media marketing for my business. She understands what marketing tactics are important to improve social media metrics, increase followers and bring consistent content to my Instagram profile. Her consulting skills have helped me become more confident with posting content and increasing my engagement. I highly recommend her marketing agency for business owners who want to learn social media strategies that work and want to bring more attention to their brand.
V Valora Shop, IL
Bobbi Makeda provides top-notch marketing services! Marketing is her area of expertise. I admired her for being so precise. She puts forth a lot of effort to create a marketing strategy that will be effective for your brand. She is an excellent listener and teacher! I advise Bobbi Makeda Marketing Agency to support your brand development.
Rhea, The Style Vault by Carol Rae, LA

About Bobbi

Bobbi Makeda in a flowing patterned skirt in front of a green hedge

Strategy for ideas
that need somewhere to go.

Good strategy starts with better questions. Who are we actually trying to reach? What do they care about? Why should they care about this? What does the data tell us, and what are we missing?

I bring research, audience insight, creative thinking and performance data together to answer those questions and build marketing strategies grounded in what the business is actually trying to accomplish.